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10 insights for focusing on the needs of your audiences

Practical tips for understanding your current audience and attracting new ones.

Many publishers know they must focus more on individual users’ needs to reach new audiences and to inspire active engagement among target groups. “Specialization is the only way to do this,” writes Dena Levitz for the American Press Institute. Following an event hosted by API, Levitz outlines 10 takeaways for media organizations, including:

  • Carve your marketplace into niches and target segments by time of day, platform and topical interest
  • One size fits no one
  • Own every platform
  • Everyone has a role in marketing content, not just the marketing department