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10 questions for your mobile strategy

A guide to help you think through developing your mobile strategic plan.

A 10-step guide to developing your mobile strategy, this document asks the key questions:

  • Who is your audience and what do they want?
  • How will you serve them and make money?
  • Who will implement your mobile strategy and how will you do it, technically?
  • What goals and constraints do you have and how will you make it a success?

These questions are the essence of any mobile strategic plan.