10 questions for your mobile strategy
Regina McCombs, Poynter Institute,A 10-step guide to developing your mobile strategy, this document asks the key questions:
- Who is your audience and what do they want?
- How will you serve them and make money?
- Who will implement your mobile strategy and how will you do it, technically?
- What goals and constraints do you have and how will you make it a success?
These questions are the essence of any mobile strategic plan.