How 4 news organizations are using Facebook Live to reach broader audiencesBenjamin Mullin, Poynter Institute,
This piece looks at four examples of how news organizations were using Facebook Live in the early months of the feature. The piece highlights:
- NPR’s coverage of the music festival SXSW;
- The Verge’s use of in-office Q&A sessions and livestreaming product releases;
- Buzzfeed’s creation of small-scale live events within their studio;
- and KXLY4 in Spokane’s use of Facebook Live for behind-the-scenes engagement and chats with reporters as virtual live events for viewers.