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How 4 news organizations are using Facebook Live to reach broader audiences

Online video can be a challenge, but shooting live -- and directly to a social audience -- can lower the barrier.

Each of the four organizations interviewed here, ranging from radio to online-only to a local TV station, get into details about how they use Facebook Live to cover events or chats, what has worked for them in terms of topic and length, and what they see are the pros and cons to the platform, including from a monetary perspective.