5 key research findings on distributed content strategies
Caroline Scott, Journalism.co.uk,A report released by the International News Media Association explores how different publishers are distributing content and aims to inform strategies for other news organizations. An article published by Journalism.co.uk reviewed five key takeaways from the research, including “keep in mind how platforms are using your data” and “set a strategy with end goals from the beginning.”
“As news organisations experiment with what type of content works best on different social platforms, it can be tempting to publish a range of material to measure how the audience reacts – but throwing content online without an end game is not a strategy at all, the study highlighted.”