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Case study: Investing in your own live events space

New York Public Radio invested in a dedicated performance space, which both brings its radio programs into a live event setting and hosts a range of live events built around its programming slate.

These piece offers reflections on what New York Public Radio has learned from utilizing an investment in its own performance space as a key aspect of building new types of programming, a new revenue stream, and a way to get members of the region to its building to engage in person. It highlights details about both what NYPR did with the space in its first several years and some of the lessons learned along the way.