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9 useful things you can do with Google Analytics

A guide to using advanced Google Analytics tracking.

For newsrooms reliant on Google Analytics, this post will help you optimize what you’re tracking to ensure it’s information your newsroom can actually use to make decisions. This is a step-by-step guide to implementing these tools, so it’s best used by someone who manages your analytics and/or has access to the code for your site. It is valuable, however, for anyone looking to dig deeper into what data tracking platforms can measure and how to utilize them.