A resource for news innovators to learn, plan & do.
Complexity: Beginner
Article Complexity Bar Graph

Acting on analytics: A tipsheet

The NPR training team has produced this handy set of tips on how to use digital analytics to inform editorial decision-making, which you can share or adapt for your newsroom.

Ask your team to print this tipsheet out and use it for quick reference on what to do if:

  • A story is suddenly experiencing a surge in traffic
  • A story from the archives is spiking in traffic
  • A story isn’t getting any traffic
  • A story has been shared by an influential person or account
  • Your overall audience is not growing — or it’s declining
  • Your audience is growing rapidly

There’s a one-page PDF version for easy printing.