Our audiences should also be diverse, so how can we reach them?
Summer Fields and Stephanie Snyder, Hearken,In-person outreach, partnerships, events and collaborations are some of the ways newsrooms of all sizes are engaging and empowering the communities they serve to diversify their audiences and expand their reach and impact. Looking beyond your core audience means addressing groups of people that have been underrepresented, marginalized or that traditionally have not had access to your publication, due any number of barriers. How can you help bridge those gaps and why should you?
Hearken presents some examples of how news organizations are working towards diversifying their audiences.