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What is an “audience funnel” approach?

Use data and analytics, technology, content and platform tactics, multiple types and approaches of “offers” and “asks,” and continuous testing to guide your audience through the stages of a “funnel.”

Only the newsroom (in collaboration with technology and tool-building colleagues) can attract and retain audiences. No one else can do this. This guide (part of the seven core “table stakes” described in “The Essentials” section of Better News describes in detail the importance of audience funnel discipline, and offers an overview of how to use data and analytics to make decisions about various segments of your audience.