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Best practices for livestreaming events

What are the most basic questions you should ask yourself as you begin thinking about livestreaming an event?

While this piece is not aimed at journalists, it provides many of the most basic questions organizations should consider as they are thinking about whether to livestream, how to livestream, and what to livestream. It (and the two other pieces in the series) includes the most basic idea of what livestreaming is; considerations about whether something is likely to engage people on a livestream, and potential costs for livestreaming an event.