A blended metric that helps predict churn
Pierre Nicolas-Schwab, Into the Minds,What key performance indicators (KPIs) really matter? The Financial Times found inspiration in a formula from the retail industry known as Recency – Frequency – Volume, or RFV.
As the example of the Financial Times shows, sometimes the inspiration can come from other industries. Therefore, make sure you don’t stay in your bubble and be curious of others’ business practices.