A blended metric that helps predict churn

Pierre Nicolas-Schwab, Into the Minds, May 2016

How the relationship between recency, frequency and volume helps predict what subscribers will stick with you.

What key performance indicators (KPIs) really matter? The Financial Times found inspiration in a formula from the retail industry known as Recency – Frequency – Volume, or RFV.

As the example of the Financial Times shows, sometimes the inspiration can come from other industries. Therefore, make sure you don’t stay in your bubble and be curious of others’ business practices.

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A blended metric that helps predict churn

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More Resources about Consumer revenue

How the Akron Beacon Journal has increasingly served Black readers – expanding its audience and revenue

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See more about: Consumer revenue

Key questions to explore

Still can't find what you need?