A resource for news innovators powered by American Press Institute
Complexity: Advanced
Article Complexity Bar Graph

A blended metric that helps predict churn

How the relationship between recency, frequency and volume helps predict what subscribers will stick with you.

What key performance indicators (KPIs) really matter? The Financial Times found inspiration in a formula from the retail industry known as Recency – Frequency – Volume, or RFV. 

As the example of the Financial Times shows, sometimes the inspiration can come from other industries. Therefore, make sure you don’t stay in your bubble and be curious of others’ business practices.