How to beta test your newsletter
Millie Tran, BuzzFeed News,“While prototyping in public can be anxiety-inducing — sharing an unfinished product! — it made our newsletter so much better in big and small ways,” Millie Tran writes on the process of beta testing a newsletter in public. Tran explains how beta testing the BuzzFeed News newsletter in public helped the team figure out who its audience was, test its hypotheses, and make changes as they got feedback from readers.