Deep engagement with an audience creates an opportunity to make money. But podcasting is different than email, social media posts or other channels that could drive people to pay for your journalism. The format requires a different approach to monetization and different strategies to raise funds.
Once you are producing a high-quality podcast with a loyal audience, it’s time to think about how to make money off of that hard work. This resource presents six tactics podcasters can employ to monetize their programming. “Long gone are the days when podcasters relied solely on ads for money. Today, anyone with a podcast and a vision has the ability to transform their craft into a sustainable revenue stream.” Disclosure: This resource was written by Patreon, which includes itself as one of the tactics to raise money through podcasting. Patreon is a common platform that journalists use to monetize podcasting.