After the New York Times’ “Snow Fall” project in 2012, these type of longform digital stories became all the rage, and while producing them often takes more time and resources, the pieces are increasingly accessible. The introduction to this piece is useful in itself, but the details of the report really give detailed questions to ask yourself before you embark on a big project.
- What assets are most useful?
- How can you signal to readers that your team has put more work into this?
- How can your team facilitate conversation with readers after it’s been published?