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How can I use outside platforms to drive audience engagement?

Fusion’s Head of Social Stories talks about how and why they repackage other planned content into curated pieces for Snapchat.

Laura Feinstein walks through her workflow on how she works with other teams at Fusion to build mini-magazines on social platforms out of existing raw assets, stressing that the goal is to increase the organization’s reach by bringing the news to a platform that speaks to the interests of a young, multicultural audience.