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How can I use product management to institutionalize an audience-centric mentality?

How media organizations and journalism schools should define product management and embrace it as a relevant and critical career path.

This 2016 prediction sets the larger context for the discussion about how product management pushes news organizations to define and hire professionals, and how Royal sees this trend shaping training for emerging professionals. Her assessment identifies how the newly defined roles can draw on the best qualities of audience-centric journalism and digital content skills. The piece is part of Neiman Lab’s annual trend watch.

“The audience-centric nature of these technology products makes them as much ‘journalism’ as traditional stories.”