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Case studies from the most successful native advertising publishers

Tips from industry leaders on paid content production, revenue, and perspectives on the future of native advertising.

This synopsis of paid content and various strategies for incorporating it are good, but the video of the panel discussion tucked into the article is even better (direct link here.) The panel includes reps from BuzzFeed, the New York Times, Hearst, and the Atlantic, and the conversation is far-ranging in their discussion of tactics and some of the unknowns that remain in this space.