Case studies from the most successful native advertising publishers
Todd Krizelman, Digital Content Next,This synopsis of paid content and various strategies for incorporating it are good, but the video of the panel discussion tucked into the article is even better (direct link here.) The panel includes reps from BuzzFeed, the New York Times, Hearst, and the Atlantic, and the conversation is far-ranging in their discussion of tactics and some of the unknowns that remain in this space.