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Chartbeat or Omniture?

A side-by-side comparison of Omniture and Chartbeat, two leading analytics tracking firms used by news companies.

This piece compares two of the leaders in the digital analytics space that offer paid products: Omniture and Chartbeat. While Chartbeat is used more among newsrooms, Omniture is more popular overall. The comparison is brief but is a good place to dive-in and consider which product you should be using.