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How to crack Snapchat and Instagram through ‘Stories’

The “Stories” feature on these popular social platforms can be a low-cost investment for big success. Sumaiya Omar, a social media consultant, has this list of best practices for the platforms especially if you have a small budget.

In this recap of Omar’s talk at a conference, these strategic bullet points provide best practices like consistency and creating suspense and curiosity, encouraging readers to not only come back for more updates, but also tap through to your site to read more.