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How do I create a great experience for my newsletter audience?

This is not easy. This requires treating your newsletter like a product that must be sold, via the subject line, every day. Determining what “engage” means is also critical. There are countless tactics you can apply to email, but they will only be successful if they’re informed by a broader strategy. Workflow, production process, technical requirements and demand on employee time must also be considered.

This list will help you decide which email experience is right for your audience. Not only does it offer examples of great newsletters, it discusses what works about them and why they work for specific readers. This guide is chock full of ideas to help you launch a newsletter from scratch or overhaul an existing product. Strategies discussed include how to determine what content goes in the newsletter, who should be involved in that process, how the email should be designed and what approach is more likely to please readers.