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Creating your mobile-first strategy

Why and how news organizations should develop mobile-first strategies.

News organizations can’t afford to be behind when it comes to mobile. Phones are among the most intimate pieces of technology. As the physical manifestations of our digital lives — connections to friends, family, news and information — they are rarely out of reach. As such it is incumbent upon news organizations to develop strategies that allow them to reach and connect with readers on the devices, especially as their use becomes the dominant method by which people engage with news and information. Although dated, this series of posts (and associated comments) highlights the various ways organizations can think more strategically around mobile, including the use of metadata, social and data. Furthermore, it discusses some of the issues around design and technology that a mobile strategy will raise.