The data behind a boom in audio storytellingBridgeRatings,
This resource is not news-specific, but it’s a must-read for journalists new to audio storytelling. BridgeRatings cites research that listeners are engaging with more podcasts for shorter periods of time. That means consumers have greater accessibility to podcasts, but are only likely to listen extensively to a podcast they find highly relevant. This resource offers an excellent overview of several ways to distribute podcasts to a target audience.