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Why data journalism is worth the investment

Like any investment, data journalism requires a thoughtful evaluation of costs and benefits, which vary for each organization.

Making the business case for data journalism relies on understanding both the cost and the value data journalism presents. While this piece is a little dated (it’s from 2011), the points are as true or more today:

  • On the cost side, hiring developers, paying for technology, and spending the time can make data journalism seem like a luxury.
  • But on the value side, the author describes how increased traffic, influence, and commercial successes can more than offset the expense.