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What digital metrics can I track?

A simple distillation of the kinds of digital metrics you can use to track your audience.

While specific to content marketing rather than news, this is a useful and succinct overview of metrics your organization could be using to track audience engagement. It’s also specifically crafted to work with Google Analytics but will scale to analytics tools you can buy, like Omniture or Chartbeat. It specifically discusses the funnel visualization tool Google offers to help you see where users did and did not take action. It breaks down the metrics you can track into three categories: consumption, engagement and conversion.