Why should I be sending email newsletters?Charlotte Fagerlund, The London School of Economics and Political Science,
This report convincingly argues email is a useful tool to engage young people and news junkies alike. The study quickly articulates the advantages of newsletters. These include: The publisher being in control, mobile-friendly, personal relationship with the reader, ease-of-use, digestible format and more. Understanding the newsletter’s purpose and its audience are stressed by the examples in this report. For those new to email newsletters and their usefulness in newsrooms, this resource is a must-read.