How to ensure ethically sound native advertisingAshley Welch, Tow Center for Entrepreneurial Journalism,
An excellent list of best practices in producing paid content with a strong ethical foundation while acknowledging how different teams will need to structure their workflow. Examples:
- Clearly label sponsored posts to ensure your credibility as a trusted, unbiased information source.
- Don’t let sponsored content overwhelm your editorial content.
- Keep production costs under control — particularly if you’re just starting up and have limited production bandwidth.
- Make sponsored ads consistent with your overall message so users pay attention to them and the brand is happy.