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How to ensure ethically sound native advertising

The Tow Knight Center has curated a guide on how to structure teams to produce paid content.

An excellent list of best practices in producing paid content with a strong ethical foundation while acknowledging how different teams will need to structure their workflow. Examples:

  • Clearly label sponsored posts to ensure your credibility as a trusted, unbiased information source.
  • Don’t let sponsored content overwhelm your editorial content.
  • Keep production costs under control — particularly if you’re just starting up and have limited production bandwidth.
  • Make sponsored ads consistent with your overall message so users pay attention to them and the brand is happy.