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General best practices for email subject lines

A step-by-step guide to writing effective subject lines and testing them to perfection.

This resource uses Mailchimp survey data to determine the most effective subject lines created by users. That guarantees users are getting the most actionable data. Some of the components are Mailchimp specific, particularly the testing elements, which could be useful for some users, but regardless it highlights the importance of A/B testing subject lines for maximum effect.