Should you get into the subscription game?
Robbie Kellman Baxter, Harvard Business Review,At the base of most, but not all, consumer revenue business models is a recurring payment from the reader to the publisher. Whether that’s a donation, a membership fee or a traditional subscription, you’ll need to get your organization locked in behind serving those customers. In this straightforward piece, walk through the behaviors of high-performing organizations versus those that are just along for the ride.