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Should you get into the subscription game?

Whether subscription- or membership-based, are you pursuing the approach for the right reasons?

At the base of most, but not all, consumer revenue business models is a recurring payment from the reader to the publisher. Whether that’s a donation, a membership fee or a traditional subscription, you’ll need to get your organization locked in behind serving those customers. In this straightforward piece, walk through the behaviors of high-performing organizations versus those that are just along for the ride.