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The Globe and Mail’s three-pronged approach to cannabis

The Globe and Mail is launching a cannabis vertical after the country approved recreational use of marijuana. Nieman Lab digs into their plans for content and monetization.

Canada is set to be one of the first big countries to approve legal, recreational use of marijuana. As a result, the Globe and Mail is looking at beefing up their cannabis coverage.

They’re still working out details, some of which can be found in the Nieman Lab article, but here’s their larger approach:

  • A hub: The paper will “continue to build out coverage for a newish cannabis hub on its main site (like many Globe stories, some of these are also behind a hard paywall).”
  • Events: The first is a series starting in late august the covers the Canadian landscape after legalization.
  • A premium product: It’s pricey ($999 CDN a year) and it’ll initially launch in email newsletter form. This tier will exist on top of a Globe and Mail subscription.