A guide to analytics tools
Shane Melaugh, ActiveGrowth,This resource breaks down the different analytics to track on a website and which tracking platform to install based on your goals. The most valuable part of this resource is its honest review of a variety of analytics platforms, including several most newsroom managers will not be familiar with. The resource is lengthy but skimmable: Determine what analytics you need to track, what you’re looking for and move to that section.