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A guide to analytics tools

A must-read on picking your digital analytics tracking platform.

This resource breaks down the different analytics to track on a website and which tracking platform to install based on your goals. The most valuable part of this resource is its honest review of a variety of analytics platforms, including several most newsroom managers will not be familiar with. The resource is lengthy but skimmable: Determine what analytics you need to track, what you’re looking for and move to that section.