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A guide to community engagement before, during, and after live events

In an era where news organizations are rethinking business models and sustainable approaches to serving their communities, having an in-depth relationship with your community that includes and is built around face-to-face engagement is more crucial than ever.

This report argues why in-person engagement is crucial, suggests techniques for how to engage audiences, and provides best practices for how to engage residents. These resources include “5 Starter Engagement Ideas,” a set of “How-Tos” for outreach around community events, and a checklist for what to do during and after events. It also provides some considerations for how to sustain engagement after an event.