A guide to native advertising
Jeff Sonderman and Millie Tran, American Press Institute,API’s rich research distills experience industry experts from the Atlantic to Vox convened to discuss the challenges and opportunities of topics, including paid content. This piece is a long, thorough reference for tactical work and an approachable primer for newcomers.
One gem from the piece sets an interesting definition: “It is better to define sponsored content by what it does than by what it looks like.”