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A guide to native advertising

This combination of case studies, context, and tactics is a useful first reference for teams beginning to explore paid content or those fine-tuning their approach.

API’s rich research distills experience industry experts from the Atlantic to Vox convened to discuss the challenges and opportunities of topics, including paid content. This piece is a long, thorough reference for tactical work and an approachable primer for newcomers.

One gem from the piece sets an interesting definition: “It is better to define sponsored content by what it does than by what it looks like.”