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The ins-and-outs of podcast analytics

What exists (and doesn’t) in tracking how people listen to podcasts.

Podcasting is plagued by poor analytics relative to other digital journalism storytelling formats, like online written stories or social media videos. Some platforms, like Apple, recently began sharing more detailed analytics about podcasting. But the sector has a long way to go to deeply understand what people listen to, why, how they find it and why they stay hooked (or not). This resource sums up where analytics for podcasting stand.