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Livestream video tips

Eight practical considerations for livestreaming.

While this piece is framed around livestreaming breaking news events, the pragamatic lessons contained here are applicable when organizations are thinking about creating their own virtual live events or bringing their (or others’) events to a virtual audience through livestreaming. These practical questions may not be especially big-picture or strategic, but they are exactly the sorts of tactical concerns that — if not heeded — can make the execution of a livestream unappealing to viewers, or that might cause the livestream to fail completely.