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How to encourage listeners to care about your podcast

Data-backed tips for how to create effective audio stories.

Telling effective audio stories requires expertise and experience. It’s unlikely someone in your newsroom can pick up a microphone and create a compelling podcast. But for anyone, these tips are key to understanding how to make an audio story effective. NPR’s data says the first few sentences of audio are key to keeping a listener listening. There was also a clear need for listeners to understand, quickly, why the podcast is relevant to them.