What makes an engaging social media headline?
Steve Rayson, Buzzsumo,Your article’s headline is often the first thing a reader notices through social media channels. It’s like your audition for getting a part in the reader’s daily routine, so your headline should entice your audience to click, share and follow. Research from Buzzsumo, a social and content marketing tool, discovered a few key ingredients for creating engaging headlines:
- Top trigrams, like “will make you”
- Emotional phrases, like “tears of joy”
- Explanatory phrases, like “This is why”
- Curiosity framing
- Lists
Additional studies included in the research focus on how many words should be in a headline, how headline performance compares between Facebook and Twitter, and which number performed the best in a headline about a list.