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Myths about using newsroom analytics

Busting common myths about using analytics in your newsroom.

This piece is written in Mythbusters-style, taking on three common points of resistance to building a data-informed culture in the newsroom. The myths are:

  1. Data and analytics are complex and best left to the analysts.
  2. Exposure to data lowers company morale.
  3. Data will force me to reduce my site’s values and goals to one number.

This short piece is from the folks at parse.ly, but it’s not about that particular tool. Instead, you can use the arguments here if you need to convince any holdouts in your enterprise that you must be data-driven.