Native advertising tips from BuzzFeed
Tobi Elkin, MediaPost,An interview with Summeranne Burton, executive creative producer at BuzzFeed, is full of useful tips about how to match paid content with the tone and topics of a publication in the context of iterative development. BuzzFeed’s multichannel approach requires her team to continuously adapt the content create to maximize value for advertisers.
“We’re constantly responding to new developments and trends like Facebook Live, and this doesn’t always mesh with the pace of the branded world. We have an opportunity to educate brands.”