High-quality podcasts aren’t created on an iPhone. But delving into news audio doesn’t have to break the bank. Unlike video production, which requires thousands of dollars in upfront investment, $150 can be enough to move your newsroom into podcasting. And while spending more can give your journalists further tools to tell stories, it might be overkill. It all depends on your needs.
This guide is written for journalists and discusses a variety of products that can be used to create podcasts in a newsroom. It talks about the technical specifications of devices, lists their prices and goes over their pros/cons. The list is accessible and demonstrates newsroom managers do not have to spend thousands of dollars to start podcasting. As little as $150 could get things moving. How much to spend depends on the needs and skill of the journalists who will be creating the podcast, along with the expertise of the people editing the audio story.