Producing your first podcast is not like writing your first article. To do it well, it takes a particular set of skills, creativity, a journalistic niche and an audience. It’s important to know what has worked at other publications and broadly, what you need to get started.
Podcasting has exploded in popularity in newsrooms over the past two years. That has led to many journalists who spent their lives as writers trying their hand at audio storytelling. That means news podcasts vary widely in quality. This article delves into the success stories and highlights potential pitfalls for those exploring podcasting for the first time. The case studies in this article are all from newspapers, but that’s actually a good thing. It highlights all the major challenges you could expect and shows how podcasting can create deeply innovative stories.