Podcasting is very different than written or video storytelling. Effective podcasts are more than journalists talking. They integrate music, outside audio and other sound to captivate the listener. Doing this well takes skill, creativity and practice.
“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind.” That quote from this Atlantic article demonstrates the powerful imagery podcasts can create for listeners, making them addictive to a podcast’s effective storytelling. Helping listeners connect with the characters in a podcast is the ultimate goal of narrative audio journalism. This article underscores the methods that make for the most addictive podcasts and points to studies that explain how to make audio storytelling effective.