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The need for product management in media

An insider shares the finer points of how product management in tech translates to media and, importantly, how it doesn’t and why it’s difficult.

The author makes the detailed case for how product management in consumer tech is distinct from that role in media. He also argues why the cross-functional role is critical for the success, if not survival of media in a landscape with hungry newcomers, but that’s secondary to the breakdown in his experience transitioning to media from the software product world. He uses that moment to explain the difference in product mentality he sees, both that help and harm audience-centric work.

“Unless media companies step it up and totally change their view and abilities on product management, they will be eaten by tech and new players. Only those that fully embrace that product management in media is the intersection between journalism, user experience, software, data and analytics will thrive.”