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How news organizations can reach new local readers with Nextdoor

Some local news organizations are finding success reaching new audiences through Nextdoor, a private social network that allows news partners to tailor their approach to a neighborhood level.

When the San Diego Union-Tribune faced a challenge in building an almanac for its metro area, staff turned to Nextdoor, the private social network for neighborhoods, as an untapped resource. With a high quality of engagement and little spam, the network offers publishers the opportunity to share local news and find story tips. Poynter’s article explains how news partnerships work for Nextdoor, and how some local news organizations have found success tailoring their approach to the neighborhood level.