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Nine ways to be a better video storyteller

Practical, evergreen tips on how to create better video journalism.

Video stories, whether features, spot news or documentaries, tend to rely on the same set of elements to inform and engage viewers. These building blocks separate video from other storytelling formats, and the more you’re aware of them, the more efficiently you can create videos that have an impact.

This piece describes nine key elements of video storytelling: emotion, visual appeal, action and movement, audio, events and moments, characters, newsworthiness, settings and locations, and focus.