A resource for news innovators to learn, plan & do.
Complexity: Beginner
Article Complexity Bar Graph

Why now’s the moment for product management

Digital transformation requires quick, clear decision-making, and this piece sets definitions and context for the rise of product management.

This more comprehensive read outlines the distinction between project and product with a nice overview of the current landscape and links to thinking from the media and consumer startup worlds. It also includes insight into companies like the Coral Project that straddle the gap. This is a sound argument for why product management is so critical for media’s success in digital transformation and competition with non-media content plays.

“Every decision on a digital journalistic product should be taken based on some knowledge or sense, and business analysis, or product management, gives us the skills build that.”