Social cards are known as images for Twitter that help to tell or promote a story. But who creates them? And how can they help a distributed content strategy? At Marketplace, Nishat Kurwa used social cards to combine the concepts of distributed content and social promotion with the goal of making the company’s audio more discoverable in social media feeds. In an interview with Poynter, Kurwa explains how she had to navigate workplace culture and resources to accomplish the vision for social cards and other ideas for platforms.