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How to pick the right distribution platforms for your audience

Read this report from an API summit for insight on how to pick the right platforms for your publication, and how to set goals and redefine metrics.

At an American Press Institute summit on distributed content, publishers said the most important first step in shaping a strategy is to determine which platforms to embrace, and which ones to hold off on. Many recommend against trying all platforms at once and instead setting criteria for determining which ones to explore. From the summit’s report:

“Start with your current audience; what platforms do they regularly use? Are you an niche LGBT-focused publication whose audience is active on Tumblr? Consider natively publishing there. If your audience is older and made up of heavy Facebook users, think about ways you can grow your presence there beyond a single branded Facebook Page where you post links.”