Pricing digital news subscriptionsTracy M. Cook, American Press Institute,
Pricing for digital subscriptions is a key strategic decision for publishers. And it can be tricky — overpricing lowers conversion rates; underpricing leaves money on the table.
This report provides industry trends and information on the most common billing cycles, subscriber benefits, and the decision-making behind them. Data is from 100 papers across the country and includes median weekly pricing, trial subscription conversion rates, etc.
Important to note: Industry benchmarks are useful starting points, but you’d be wise not to base decisions solely on them. Optimal pricing can only be determined by market-specific research and, even more importantly, testing.