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How PRI’s “The World” uses animated GIFs for news

Falling somewhere between an image and a video, the gif format is back.

“The World” uses the 30-year-old gif image format to illustrate complex ideas, or explain complicated topics into a visual snippet that is easily shareable. Multimedia Editor Stephen Davy explains how the little loops are conversation starters for them. Try using the Giphy platform to find, create or store your own gifs.